RENEE ARSENEAU, FOUNDER

About Us

When I turned 30, I faced the crossroads of divorce, and I chose to reinvent myself from scratch. Makeup, in that pivotal moment, became my salvation. I refused to let a failed marriage define me; instead, I turned it into a chapter in my life's journey. With determination, I set out to rediscover the fierce, unstoppable woman hidden within. No excuses, no setbacks, I pursued everything I'd ever desired. I made a promise to empower others on their quest for self-discovery.

Through my brand, inspired by the resilience of my beautiful daughter Amelia, we're on a mission to ignite the spark within every woman. Our goal is to empower you to become the most vibrant, confident, and influential version of yourself. Welcome to a world where makeup is more than skin deep; it's a symbol of transformation, self-love, and unwavering strength.

Join us on this journey of empowerment, and together, let's make you the best, hottest, and most powerful YOU.